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Boot Camp for Shop Owners
Boot Camp For Shop Owner
Three Power-Packed days with Deb Luttrell
providing insights and cutting-edge strategies for success!
Basic Training on June 13-15, 2011

Marketing 101
Register online
or call 800.841.3901

Early Registration Discount!
Register by Feb. 1, 2011 & pay just $495!

Learn how to set yourself free from your business through the developments and implementation of procedures and systems.

Discuss employee issues including hiring and developing employees into the responsible people you want them to be.
Guerrilla Marketing Coach
See what Boot Camp Survivors have to say!

Discover basic marketing tools from a certified Guerrilla Marketing Coach, and learn how to use creative event ideas to develop your shop into a dynamic and exciting venture.ABCs


Learn the ABC's of money and how to maintain a steady flow of cash
through the management of key financial elements.

See first-hand how Stitchin' Heaven grew to 7200
square feet in just 10 short years.
Tour the operation and get an up close look at the nuts and bolts of this brick & mortar shop and successful Internet store.


Employee Issues
Network with other owners to share ideas
and exchange issues relevant to today's shops.

Explore how to not only survive, but be successful
in a struggling economy.


Basic Training
on June 13-15, 2011

Sign up now!

Basic Training Registration Fee is $595 per person.

Early Registration Discount!
Register by Feb. 1, 2011 & pay just $495!

Lodging, meals, and transportation not included.
Lodging suggestions will be provided upon request.

Register online or call 800.841.3901.
Classes are limited to only 18 people per class, so register now!

~See what some of our Boot Camp Survivors have to say!~

Tour our Operation "Just wanted to let everyone know how much I enjoyed the last 3 day with all of you. Deb the class was life changing. Even though I still have that deer and the headlight look, I am looking forward to getting things in order and "MAKING MONEY" -Patricia McCartney, Heavenly Threads

"What an incredible experience boot camp was - now the rest is up to me. I have to keep that "I can do it" feeling going." -Laura Flynn, Cotton Patch Quilt Shop

"The past three days were amazing. We came away with so many ideas and we can't wait to start implementing them. "-Kelly & Pam, Magnolia Quiltworks

Thank you again for the Boot Camp... the information you gave us is invaluable! I have had my first all-staff meeting which everyone really liked so lines of communication are improving, staff has begun to give more input and write procedures and we have our internet presence being improved upon. Small steps but at least we are no longer going in circles I also have a book keeper working more than once every quarter so we can see where we are and better set goals to be more profitable. We are very fortunate that somehow over the past two years we have developed a nice customer base that continues to grow. I hear several times a day how much people love the shop but now I know not to rest on any laurels - need to continue working at it everyday and the staff knows that. Thank you SO much again! -Sharon Cioffi, Shared Stitches

Boot camp success story!!! I came home and raised my prices on all new fabric additions to $9.50. I realize I'm still lagging but it was a big step for me to go from $9 to $9.50 as my base price. It's giving me the confidence I need to deal with having to go over the $10 barrier which I know is looming. Sales are strong, I've just focused my attention on marketing and stopped worrying about pricing so much. Thank you for giving me your time after the last day of class. It really meant a lot to me and left me with some words of wisdom that are driving my daily motivation to grow my business -Kathy Mack, Pink Chalk Studio 

"Deb- the boot camp was absolutely the best money and time investment I have done so far to give me the tools to help my business. Positively life changing for me also! Can't wait to get started!" -Sue Blubaugh, Prairie Pieces Quilt Shop

"Thanks SO much for Boot Camp. I have SO much to do, but I have a direction to go in. It was the best money I've spent on my business so far." -Patti Oakley, Batiks by Design

Since returning home I have been chipping away at my mountain of changes that I'm going to implement. The first on my list was communicating those changes to my employees and addressing their work schedules. We had a meeting on Sunday evening and I'm happy to say that it went very smoothly. I'll be eliminating two part-timers who were basically just working for their discount and rewarding my best employees with more hours and responsibilities. Next up is launching my new web site - I'm shooting for two weeks from now (stay tuned). After that we're broadening our product offerings with quilt, apron and pillowcase kits. Working on my business is so much more fun that working in it! - Sarah Stine, Fabric Crush

I just wanted to say congratulations to the Boot Camp participants who will be visiting Quitman Texas this week. As a charter survivior I must say you have all made a wise decision. Even though I have closed my store for a multitude of reasons, the success I experienced after implementing many of the programs that Deb suggested was great. Deb shares so much information to help you become successful. I would suggest you pay particular attention to "Strategic Planning." It is difficult to plan for an entire year but you will have a great model in front of you this week. Once you get home, continue to educate yourself through the books and other media that "Team Stichin' Heaven" suggests. Most of all, you will leave Boot Camp with: 1) motivation, 2) self-confidence, 3) guides & models 4) a plan and, most of a 5) a mentor and friend. Enjoy yourself and enjoy the southern hospitality bestowed upon you by Deb and the SH staff. Have a great week!!! - Sandra Guilbeau

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