Owner and Founder
Deb opened Stitchin' Heaven in 1996 after two successful careers in the corporate world. She has one son, Clay, who is her business partner. Aspen and Beckham are the most beautiful, smart, exceptional grandchildren on earth according to Deb. Jack, a Shih Tzu, is her faithful companion. Deb loves to sew with her friends, meet new people, and hang out with her family.
Co-ower of the shop, Clay has been a part of Stitchin' Heaven from almost inception. When he was in the 6th grade he would come to the store after school and work on a log cabin quilt that he made for his dad as a Christmas gift. Clay and Rachel live in Tyler and are parents to Aspen and Beckham. He enjoys reading self-optimization books, loves to work on his golf game, and enjoys hanging out with his family.
Stitchin’ Heaven Concludes Successful “Share the Love” Quilt Drive Benefitting Child Protective Services of Wood County
Stitchin’ Heaven Concludes Successful “Share the Love” Quilt Drive Benefitting Child Protective Services of Wood County QUITMAN, Texas –...
Tune In Notice: East Texas Quilt Shop’s Face Mask Initiative Receives #GoodNeighbor Spotlight on “The Kelly Clarkson Show”
WHAT: Stitchin’ Heaven will make their national television debut on “The Kelly Clarkson Show,” with the award-winning host...
Stitchin’ Heaven’s Deb Luttrell, Clay Luttrell Named District Small Business Person of the Year by Dallas-Fort Worth Small Business Administration
East Texas Quilt Shop Owners Win Top Award Ahead of Small Business Week QUITMAN, Texas – Mar. 19, 2020 – Stitchin’ Heaven, Texas’ largest...
Stitchin’ Heaven to Host Grand Opening Celebration, Feb. 13-15
Quilt shop celebrates new facility in Quitman with demonstrations by industry experts, prizes, and visits from local dignitaries QUITMAN,...
Stitchin’ Heaven to Honor Local Veterans at Nov. 9 Ceremony
Quitman Quilt Shop’s 2nd Annual Quilts of Valor Day Will Recognize 10 Veterans WHO: Stitchin’ Heaven is Texas’ premier quilt...
Stitchin’ Heaven Opens Doors to Largest Quilt Shop in Texas
Quitman Welcomes Family Business into Fabric of Community with Ribbon Cutting Ceremony WHO: Stitchin’ Heaven is Texas’...
From the book Traction, we discovered the Entrepreneur Operating System and I will say it has changed our organization immensely.
Stitchin’ Heaven, hosted a groundbreaking for its new retreat center and cottages just east of the current venue in the Quitman Business Park.
The quilting world is amazing, and it is supporting us here and bringing people to Quitman.
Wow People. Have Fun. Be Happy. This is the mission and everyday focus of my company.
As one of just two BERNINA dealers in East Texas, Stitchin’ Heaven will offer crafters the opportunity to purchase the brand’s latest and greatest machines, which are only available for purchase in-store from a BERNINA-licensed merchant. Read more: The Gilmer Mirror - Stitchin Heaven Named Licensed Dealer and Repair Center for BERNINA Sewing Machines
Stitchin’ Heaven’s dedicated team of trained specialists will be on-site daily to assist customers in finding the machine perfect for their specialty, from sewing and quilting to embroidery and overlocking.
The hospitality structures will sleep up to 64 guests and allow customers and event attendees to stay on-site. Read more: The Gilmer Mirror - Stitchin Heaven Holds Ceremonial Groundbreaking for Upcoming Retreat Center Cottages
Stitchin’ Heaven broke ground Thursday on its new retreat center and cottages, which it expects to be finished by the end of 2020.
their initiative that has brought together thousands of sewers across the country
The culture here (at Stitchin' Heaven) is built around the customer.
Those looking for a creative outlet with a side of social interaction will be thrilled to learn that Deb Luttrell of Stitchin’ Heaven is offering sewers and quilters across the country a refuge via twice-weekly “Quarantine Quilt-Alongs” on Facebook Live.
Stitchin’ Heaven is seeking around 10,000 masks to be delivered to nearby medical facilities within Quitman and the surrounding areas. They have also received requests for 23,000 to 50,000 masks from their contacts in the Dallas-Fort Worth area.
We jumped at the chance to collaborate with Susan, as our customers are huge fans of her work and always hungry for new projects and patterns,” said Luttrell. “Being able to offer an immersive experience is so unique and we know that our Stitchin’ Heaven family is going to love being able to create a keepsake while they read the novel.
Deb Luttrell and Clay Luttrell have been named the District 2020 Small Business Person of the Year by the Dallas-Fort Worth Small Business Administration. The national winner will be announced in early May during National Small Business Week.
With health care workers across the state facing shortages of protective face masks, a local quilt shop is answering the call and encouraging their customers to do the same. Read more: The Gilmer Mirror - TX quilt shop answers call during face mask shortage Tutorial Available
Since the quilt shop started reaching out to medical facilities across the northern part of Texas, they have received requests for more than 50,000.
Stitchin’ Heaven, Texas’ largest quilt shop and online destination for sewers, today announced that mother-son team Deb Luttrell and Clay Luttrell have jointly been named the District 2020 Small Business Person of the Year by the Dallas-Fort Worth Small Business Administration.
With more than seven million quilters in the U.S. alone, Stitchin’ Heaven owner Deb Luttrell believes that whether you are an experienced quilter or have an itch to pick up the craft, quilting provides a creative escape for all ages and skill levels. Read more: The Gilmer Mirror - Quilting is making a comeback Deb Luttrell covers the basics for beginners
A quilting shop in a small Texas town, more than an hour’s drive east of downtown Dallas, might seem like the last place you’d find a successful cruise group travel business.
Texas’ largest quilt shop and online destination for quilters, is celebrating its 17,500 square foot facility with three full days of festivities Thursday, Feb. 13 through Saturday, Feb. 15.
Activities will include demos and informational sessions from quilters, sales and product debuts.
A girlfriends’ getaway cruise, whether organized by an agency or the participants themselves, gives women travelers a chance to experience the good life in the exclusive company of girlfriends or female family members, with no men or kids in tow.
Our hope is that the new shop and upcoming lodging additions will bring more commerce to the area and continue the revitalization of this great town. We can’t wait to celebrate with all of the friends we’ve made along the way.
The overall goal is just to be able to provide a place for quilters and have them have a good community of people and to be able to provide that exceptional sewing experience
Quilt kits include all the fabric a quilter needs to make a gorgeous project from start to finish.
It’s time for Quitman to get ready because with Stitchin’ Heaven, things are going to start happening fast.
Stitchin' Heaven will be having its first Christmas Open House Saturday, Dec. 14 from 10 a.m. until 5 p.m. Deb says there's going to be lots of deals to find the quilter in your life the perfect gift or even a stocking stuffer.
Each veteran will be recognized individually, with remarks to be made by Quilts of Valor Foundation representative Suzanne DiCarlo and Stitchin’ Heaven co-founder Clay Luttrell.
Stitchin’ Heaven will offer fabrics and quilting kits, plus programs including Block of the Month, cruises, retreats and classes, according to a news release.
Stitchin' Heaven's new global headquarters is at 321 Richards Street in Quitman