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About Stitchin' Heaven

Stitchin’ Heaven is an independent, family-owned quilt shop and online destination for quilters and sewists of all levels. Since 1996, Stitchin’ Heaven has provided quilting and sewing materials, Block of the Month programs, and exclusive Quilt Kits. In addition, travel experiences that include cruises, bus trips and retreats are a part of the diversity at Stitchin' Heaven. The 17,500 square foot facility in Quitman, Texas is the largest quilt shop in the state, providing space for quilters to come together to shop, take classes and build friendships.

Stitchin' Heaven offers the highest quality fabrics with over 10,000 different fabrics from which to choose as well as one of the largest selections of quilting notions in our industry. Known as the Block of the Month Headquarters, Stitchin' Heaven has a constant library of ever changing programs open to delight and inspire for registration.

As a diversified and growing company, we strive to achieve excellence through creativity, community, and experiences. We are forever grateful to our customers past, present, and future. Thank you for being apart of the journey.


Wow people.  Have fun. Be happy.

Core Values
  • Creative and Innovative 
  • "Owns It" 
  • Vulnerability Based Trust 
  • "Wow" People 



  • Deb Luttrell

    Owner and Founder

    Deb opened Stitchin' Heaven in 1996 after two successful careers in the corporate world. She has one son, Clay, who is her business partner. Aspen and Beckham are the most beautiful, smart, exceptional grandchildren on earth according to Deb. Jack, a Shih Tzu, is her faithful companion. Deb loves to sew with her friends, meet new people, and hang out with her family.

    • Clay Luttrell


      Co-ower of the shop, Clay has been a part of Stitchin' Heaven from almost inception. When he was in the 6th grade he would come to the store after school and work on a log cabin quilt that he made for his dad as a Christmas gift. Clay and Rachel live in Tyler and are parents to Aspen and Beckham. He enjoys reading self-optimization books, loves to work on his golf game, and enjoys hanging out with his family.


      Press Releases

      December 17, 2020 15:31

      Stitchin’ Heaven Concludes Successful “Share the Love” Quilt Drive Benefitting Child Protective Services of Wood County

      Stitchin’ Heaven Concludes Successful “Share the Love” Quilt Drive Benefitting Child Protective Services of Wood County   QUITMAN, Texas –...

      April 23, 2020

      Tune In Notice: East Texas Quilt Shop’s Face Mask Initiative Receives #GoodNeighbor Spotlight on “The Kelly Clarkson Show”

        WHAT:                  Stitchin’ Heaven will make their national television debut on “The Kelly Clarkson Show,” with the award-winning host...

      March 19, 2020

      Stitchin’ Heaven’s Deb Luttrell, Clay Luttrell Named District Small Business Person of the Year by Dallas-Fort Worth Small Business Administration

      East Texas Quilt Shop Owners Win Top Award Ahead of Small Business Week   QUITMAN, Texas – Mar. 19, 2020 – Stitchin’ Heaven, Texas’ largest...

      January 13, 2020

      Stitchin’ Heaven to Host Grand Opening Celebration, Feb. 13-15

      Quilt shop celebrates new facility in Quitman with demonstrations by industry experts, prizes, and visits from local dignitaries   QUITMAN,...

      November 09, 2019

      Stitchin’ Heaven to Honor Local Veterans at Nov. 9 Ceremony

      Quitman Quilt Shop’s 2nd Annual Quilts of Valor Day Will Recognize 10 Veterans   WHO:              Stitchin’ Heaven is Texas’ premier quilt...

      October 21, 2019

      Stitchin’ Heaven Opens Doors to Largest Quilt Shop in Texas

      Quitman Welcomes Family Business into Fabric of Community with Ribbon Cutting Ceremony   WHO:                   Stitchin’ Heaven is Texas’...

      Stitchin’ Heaven in the Media


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