Introduction

Stitchin’ Heaven is an independent, family-owned quilt shop and online destination for quilters and sewers of all levels to access products, programming and community. Since 1996, Stitchin’ Heaven has sourced and offered an extensive collection of quilting and sewing materials, a Block of the Month program, exclusive Quilt Kits and curated travel experiences that include cruises, bus trips and retreats. Stitchin’ Heaven’s 17,500 square foot facility in Quitman, Texas is the state’s largest quilt shop, providing space for quilters to come together to shop, take classes and build friendships. For more information, visit http://www.stitchinheaven.com.

OUR MISSION


Wow people.  Have fun. Be happy.


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Contact: stitchinheaven@boltpr.com
Bolt PR
Images
Logos
Stitchin Heaven Banner
Stitchin Heaven Boot
Awards
District 2020 Small Business Person of the Year
Team
Deb Luttrell
Owner and Founder
Deb opened Stitchin' Heaven in 1996 after two successful careers in the corporate world. She has one son, Clay, who is her business partner. Aspen and Beckham are the most beautiful, smart, exceptional grandchildren on earth according to Deb. Jack, a Shih Tzu, is her faithful companion. Deb loves to sew with her friends, meet new people, and hang out with her family.
Clay Luttrell
Co-Owner
Co-ower of the shop, Clay has been a part of Stitchin' Heaven from almost inception. When he was in the 6th grade he would come to the store after school and work on a log cabin quilt that he made for his dad as a Christmas gift. Clay and Rachel live in Tyler and are parents to Aspen and Beckham. He enjoys reading self-optimization books, loves to work on his golf game, and enjoys hanging out with his family.
Videos
Stitchin’ Heaven in the Media
" Stitchin’ Heaven, hosted a groundbreaking for its new retreat center and cottages just east of the current venue in the Quitman Business Park."
Stitchin' Heaven Breaks Ground on Accommodations
News Break - June 04, 2020
"The quilting world is amazing, and it is supporting us here and bringing people to Quitman."
Stitchin’ Heaven Breaks Ground on Accommodations
Wood County Monitor - June 03, 2020
"Wow People. Have Fun. Be Happy. This is the mission and everyday focus of my company. "
Deb Luttrell of Stitchin’ Heaven:
Authority Magazine - June 01, 2020
"As one of just two BERNINA dealers in East Texas, Stitchin’ Heaven will offer crafters the opportunity to purchase the brand’s latest and greatest machines, which are only available for purchase in-store from a BERNINA-licensed merchant. Read more: The Gilmer Mirror - Stitchin Heaven Named Licensed Dealer and Repair Center for BERNINA Sewing Machines"
Stitchin’ Heaven Named Licensed Dealer and Repair Center for BERNINA Sewing Machines Read more: The Gilmer Mirror - Stitchin Heaven Named Licensed Dealer and Repair Center for BERNINA Sewing Machines
The Gilmer Mirror - May 29, 2020
"Stitchin’ Heaven’s dedicated team of trained specialists will be on-site daily to assist customers in finding the machine perfect for their specialty, from sewing and quilting to embroidery and overlocking."
Stitchin’ Heaven Named Licensed Dealer and Repair Center for BERNINA Sewing Machines
CityBizList - May 28, 2020
"The hospitality structures will sleep up to 64 guests and allow customers and event attendees to stay on-site. Read more: The Gilmer Mirror - Stitchin Heaven Holds Ceremonial Groundbreaking for Upcoming Retreat Center Cottages"
Stitchin’ Heaven Holds Ceremonial Groundbreaking for Upcoming Retreat Center & Cottages Read more: The Gilmer Mirror - Stitchin Heaven Holds Ceremonial Groundbreaking for Upcoming Retreat Center Cottages
The Gilmer Mirror - May 28, 2020
"Stitchin’ Heaven broke ground Thursday on its new retreat center and cottages, which it expects to be finished by the end of 2020."
Stitchin’ Heaven in Quitman Holds Groundbreaking for Upcoming Retreat Center
KLTV-TV (ABC TYLER) - May 28, 2020
"their initiative that has brought together thousands of sewers across the country"
East Texas Quilt Shop's Face Mask Initiative Receives #GoodNeighbor Spotlight on "The Kelly Clarkson Show"
Gilmer Mirror - May 08, 2020
"The culture here (at Stitchin' Heaven) is built around the customer."
How Deb Luttrell Built Her Quilting Empire
Lioness Magazine - May 01, 2020
"Those looking for a creative outlet with a side of social interaction will be thrilled to learn that Deb Luttrell of Stitchin’ Heaven is offering sewers and quilters across the country a refuge via twice-weekly “Quarantine Quilt-Alongs” on Facebook Live."
Join in on This Texas Quilt Shop’s Virtual “Quilt-Alongs”
Southern Living - April 02, 2020
"Stitchin’ Heaven is seeking around 10,000 masks to be delivered to nearby medical facilities within Quitman and the surrounding areas. They have also received requests for 23,000 to 50,000 masks from their contacts in the Dallas-Fort Worth area. "
Business takes up the call to help make masks
Wood County Monitor - April 02, 2020
"We jumped at the chance to collaborate with Susan, as our customers are huge fans of her work and always hungry for new projects and patterns,” said Luttrell. “Being able to offer an immersive experience is so unique and we know that our Stitchin’ Heaven family is going to love being able to create a keepsake while they read the novel."
Stitchin’ Heaven Collaborates with Bestselling Author Susan Mallery on Exclusive Quilt Kit to Commemorate “Sisters by Choice”
City Biz List - March 31, 2020
"Deb Luttrell and Clay Luttrell have been named the District 2020 Small Business Person of the Year by the Dallas-Fort Worth Small Business Administration. The national winner will be announced in early May during National Small Business Week."
Small Business Administration honors Luttrells
Wood County Monitor - March 26, 2020
"With health care workers across the state facing shortages of protective face masks, a local quilt shop is answering the call and encouraging their customers to do the same. Read more: The Gilmer Mirror - TX quilt shop answers call during face mask shortage Tutorial Available"
TX quilt shop answers call during face mask shortage – Tutorial Available Read more: The Gilmer Mirror - TX quilt shop answers call during face mask shortage Tutorial Available
Gilmer Mirror - March 25, 2020
"Since the quilt shop started reaching out to medical facilities across the northern part of Texas, they have received requests for more than 50,000."
East Texas Quilt Shop Offers Tutorial to Make Face Masks
KXAS-TC (NBC) - March 23, 2020
"Stitchin’ Heaven, Texas’ largest quilt shop and online destination for sewers, today announced that mother-son team Deb Luttrell and Clay Luttrell have jointly been named the District 2020 Small Business Person of the Year by the Dallas-Fort Worth Small Business Administration. "
Stitchin’ Heaven’s Deb Luttrell, Clay Luttrell Named District Small Business Person of the Year
City Biz List - March 18, 2020
"With more than seven million quilters in the U.S. alone, Stitchin’ Heaven owner Deb Luttrell believes that whether you are an experienced quilter or have an itch to pick up the craft, quilting provides a creative escape for all ages and skill levels. Read more: The Gilmer Mirror - Quilting is making a comeback Deb Luttrell covers the basics for beginners"
Quilting is making a comeback; Deb Luttrell covers the basics for beginners Read more: The Gilmer Mirror - Quilting is making a comeback Deb Luttrell covers the basics for beginners
Gilmer Mirror - March 13, 2020
"A quilting shop in a small Texas town, more than an hour’s drive east of downtown Dallas, might seem like the last place you’d find a successful cruise group travel business."
Can Quilting Be a Travel Advisor Niche?
Travel Market Report - February 26, 2020
"Texas’ largest quilt shop and online destination for quilters, is celebrating its 17,500 square foot facility with three full days of festivities Thursday, Feb. 13 through Saturday, Feb. 15."
Quilting destination in Quitman planning 3-day grand opening
Wood County Monitor - February 06, 2020
"Activities will include demos and informational sessions from quilters, sales and product debuts."
Business Notes: Harbuck partner in firm, Stitchin' Heaven holds grand opening
Tyler Morning Telegraph - February 10, 2020
"A girlfriends’ getaway cruise, whether organized by an agency or the participants themselves, gives women travelers a chance to experience the good life in the exclusive company of girlfriends or female family members, with no men or kids in tow."
Set Sail on a Girlfriend’s Getaway Cruise
Global Traveler USA - February 05, 2020
"Our hope is that the new shop and upcoming lodging additions will bring more commerce to the area and continue the revitalization of this great town. We can’t wait to celebrate with all of the friends we’ve made along the way."
Stitchin’ Heaven to Host Grand Opening Celebration, Feb. 13-15 Read more: The Gilmer Mirror - Stitchin Heaven to Host Grand Opening Celebration Feb 13 15
Gilmer Mirror - January 15, 2020
"Stitchin’ Heaven was named one of the top 10 quilt shops in North America by Better Homes and Gardens magazine"
Stitchin’ Heaven moves to Quitman
Wood County Monitor - January 01, 2020
"The overall goal is just to be able to provide a place for quilters and have them have a good community of people and to be able to provide that exceptional sewing experience"
Texas' largest quilting store gears up for Christmas, new year
KYTX - TX (CBS) - December 13, 2019
"Quilt kits include all the fabric a quilter needs to make a gorgeous project from start to finish."
7 Adorable Christmas Gifts Quilters Only Dream Of
Fupping - December 12, 2019
"It’s time for Quitman to get ready because with Stitchin’ Heaven, things are going to start happening fast."
With new facility, quilt shop grows into national destination – and has bigger plans
Wood County Monitor - December 12, 2019
"Stitchin' Heaven will be having its first Christmas Open House Saturday, Dec. 14 from 10 a.m. until 5 p.m. Deb says there's going to be lots of deals to find the quilter in your life the perfect gift or even a stocking stuffer."
Texas' largest quilting store gears up for Christmas, new year
KVNE - FM - December 11, 2019
"Honoring those who served our country, Stitchin’ Heaven presented local veterans with handmade quilts to thank them for their service."
Local veterans honored with Quilts of Valor by ‘Stitchin Heaven’
KETK - TV (NBC) - November 09, 2019
"Stitchin’ Heaven will honor 10 local service men and women Saturday at 2 p.m. with the presentation of handmade Quilts of Valor to thank them for their service and sacrifice."
Quilts of Valor to be presented to veterans
Wood County Monitor - November 07, 2019
"Each veteran will be recognized individually, with remarks to be made by Quilts of Valor Foundation representative Suzanne DiCarlo and Stitchin’ Heaven co-founder Clay Luttrell. "
Veterans to be honored around the area
Tyler Morning Telegraph - November 07, 2019
"A crowd of 200 gathered for the ribbon-cutting of Stitchin’ Heaven sponsored by the Quitman Chamber of Commerce Monday. "
It's stitchin time
Wood County Monitor - October 24, 2019
"Stitchin’ Heaven will offer fabrics and quilting kits, plus programs including Block of the Month, cruises, retreats and classes, according to a news release."
East Texas Events: Palestine Hot Pepper Festival coming, inclusive playground in Tyler to be dedicated
Tyler Morning Telegraph - October 19, 2019
"Stitchin' Heaven's new global headquarters is at 321 Richards Street in Quitman"
IMAGES: Stitchin' Heaven hosts ribbon-cutting, tour of new facility in Quitman
KLTV - TV (ABC) - October 21, 2019
"Stitchin’ Heaven offers thousands of fabrics and quilting kits, plus a wide variety of unique programs, including Block of the Month, cruises, retreats and classes."
Years-long project brings Stitchin’ Heaven back to Quitman
KLTV - TV (ABC) - October 21, 2019
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