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March 19, 2020

Stitchin’ Heaven’s Deb Luttrell, Clay Luttrell Named District Small Business Person of the Year by Dallas-Fort Worth Small Business Administration

East Texas Quilt Shop Owners Win Top Award Ahead of Small Business Week


QUITMAN, Texas – Mar. 19, 2020 – Stitchin’ Heaven, Texas’ largest quilt shop and online destination for sewers, today announced that mother-son team Deb Luttrell and Clay Luttrell have jointly been named the District 2020 Small Business Person of the Year by the Dallas-Fort Worth Small Business Administration. The national winner will be announced in early May during National Small Business Week.


Deb founded Stitchin’ Heaven in 1996 and has grown the quilt shop from a small storefront into a multimillion-dollar family-run business that provides quilters around the world with unique fabrics, supplies, and projects, plus creative outlets for education and group travel. Involved from the brand’s inception, Clay officially joined Stitchin’ Heaven full-time in 2017. As co-owner, he was instrumental in recent growth and facilitating the opening of a brand new 17,500 square-foot shop in Quitman (population 1,800) in October of 2019. Plans for additional construction to further expand Stitchin’ Heaven’s e-commerce capabilities and offer on-site lodging for an all-inclusive immersive experience are in the works for later this year.


The Dallas-Fort Worth Small Business Administration will make an official announcement that includes all 2020 award winners during National Small Business Week, set to run from May 3 to May 9. For more than 50 years, National Small Business Week has celebrated the inspiring achievements of America’s small businesses and the countless contributions they make to their local communities and our nation’s economy.


“Being recognized for all of the hard work, creativity and resiliency it takes to build and sustain a small business is so rewarding,” said Luttrell. “Clay and I would like to thank all of our loyal customers who have been faithful to the business, our dedicated employees who work hard every day to provide exceptional service, our family who have played such a key role in the success of Stitchin’ Heaven, and the City of Quitman for their continued support. We have big plans for 2020 and beyond and can’t wait to continue growing as a household name for quilters around the country.”


Deb, Clay, and additional local winners will be recognized at a luncheon from 11:30 a.m. to 1:15 p.m. on May 8 at the Sheraton Arlington Hotel. National award winners will be honored in late May in Washington, D.C.


About Stitchin’ Heaven

Stitchin’ Heaven is an independent, family-owned quilt shop and online destination for quilters and sewers of all levels to access products, programming and community. Since 1996, Stitchin’ Heaven has sourced and offered an extensive collection of quilting and sewing materials, a Block of the Month program, exclusive Quilt Kits and curated travel experiences that include cruises, bus trips and retreats. Stitchin’ Heaven’s 17,500 square foot facility in Quitman, Texas is the state’s largest quilt shop, providing space for quilters to come together to shop, take classes and build friendships. For more information, visit www.stitchinheaven.com.


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