John Wayne has had a profound and lasting impact on American life and culture for decades. He was a hard worker, lover of his country, and the great outdoors. A known family man, his courage, grit, and honor did not end on the silver-screen. John Wayne was, and continues to be the standard by which many hold themselves. John Wayne Enterprises' mission is to protect and preserve the image and name of John Wayne by associating the John Wayne brand with timeless products that embody the spirit of John Wayne.

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